My mom owns an Heating, Ventilation as well as A/C business here in the neighborhood plus she rules the locale with an iron fist, so to speak.
She really never lets anyone influence the way that she does business at all.
She enjoys doing things her way, plus she is super fond of telling people that it’s her way or the highway. I went to school for online advertising plus I kept telling my mom that we should run some advertising specials to help everyone increase business at the Heating, Ventilation as well as A/C business. She just honestly thought it was a disappointing plan plus she insisted that she didn’t even need any help improving the amount of business at the Heating, Ventilation as well as A/C business. She simply said that word of mouth was the only sort of advertising that she had ever personally needed plus she wasn’t planning on increasing that now. I told everyone that she was being ridiculous, because all the people can use some Heating, Ventilation as well as A/C advertising at least every once in a while! I bugged him about it for a long time, however I couldn’t ever get the woman to change her mind. Then I recognize she noticed that one of her major competitors in the Heating, Ventilation as well as A/C business was already running an air conditioning maintenance special for the summer time plus that fact totally made the difference. As soon as she saw the ad for that other heating plus cooling business, she called myself and told me that she was ready to do some advertising!